Spreads from magazines designed by Jay Jones at the San Marcos Daily Record
'We Want It'
This is an advertising campaign that was seeking to help bring the X-Games to Austin Texas. The guerrilla style placement of campaign graphics is inline with the graffiti/stencil style of many extreme sport graphics. Pedestrians are able to take photos on their smart phone of X-Games logos placed around the city, and use the #WEWANTIT to share and spread awareness on social media.