UX/UI | Branding
Freelance: 2023
The Project:
Squeezed is a national juicing company that provides cold pressed juices to customers for specific cleanses or to consume a la carte. They were looking to have their previous, dated branding refreshed as well as a mobile application prototype.
The Solution:
The needs of the app would need to be: show customers details on products, cleanse packages and available offers. There also needs to be a search function to find the products in stores nearby as well as a cleanse tracker that would help walk the user through their juice cleanse.
Web Design | UX/UI
Community Impact: 2022-2023
The Project:
Community Impact is a media company that operates in over 40 different hyperlocal markets surrounding Texas’ four largest metros. The website provided news and other resources to all of these markets daily. The previous website design had not been changed in over 5 years and the benefits of signing up and logging in were virtually non-existent.
The Solution:
I worked with the digital editor and web developer to design a mobile first experience for users. After gathering research and feedback, we knew a priority for user’s was the ability to customize and filter what kind of news they saw and from which communities. I needed to build in other features like the ability to view and manage your personal newsletter subscriptions, donation plans and bookmarked content.
Data Design | Layout
Community Impact: 2017-2020
The Project:
Each monthly publication included various data-driven and visual storytelling pieces of content. These stories were typically the ‘lead’ stories that the editorial team of journalists may have spent the previous weeks writing and gathering information for.
The Process:
Through collaboration with an editorial team, the designer and writer discuss which sets of data, maps or photos will help accompany the story best. It was my responsibility to understand the story, the data and the narrative that my writers were aiming to convey. Once handed the story, data and direction, I followed through with the execution of all designs, edits from managers and preparation for print export.
Marketing | Branding | Social
Community Impact: 2021-2023
Marketing
As a part of the marketing team, I handled most of the concept and execution for the marketing designs. I collaborated with our team to ensure a harmony of creativity and strategic messaging to build on the company's newsletter subscriptions and engagement.
Social Media
I set design aesthetics, guidelines, and developed templates for journalists, streamlining visually cohesive content for multiple social media accounts.
Layout | Editorial Design
San Marcos Publishing: 2015-2016
The Project:
San Marcos Publishing produced various magazines each year. A guide to the city of San Marcos, a guide to hill country destinations and a guide for various wedding resources in Dripping Springs. The magazines were intended to capture the essence and feel of the content.
The Process:
After meeting with our clients (chamber of commerce, tourism departments, etc.) a simple order of content was given to me, as well as the copy and photography. Concepts and designs were developed and executed entirely on my own. Each of these projects received a few rounds of edits and the entire projects were completed between two and three weeks.
Branding | Advertising
Community Impact: 2016-2018
Working along with account executives, I designed speculative ads for a diverse range of clients. These spec ads were built in line with the client's individual branding as well as their strategic communication. Once client approved, these were prepared for either print or web export.